• Wednesday

    September 10

  • Thursday

    September 11

  • Friday

    September 12

16:00 - 20:00

Welcome reception

Join us as we kick off GuestyVal Mexico-style at Hacienda San Juan for our opening fiesta with authentic cuisine and festive vibes, proudly sponsored by Capital One Travel. [Roundtrip buses will be provided to all attendees. Please pick up your badge from Auditorio BB at 4pm. Buses will depart from Auditorio BB at 4:15pm.]

9:00 - 10:00

Registration & light breakfast

Register and fuel up for a thrilling day of insights, knowledge, networking and fun.

10:00 - 10:20

Welcome Session

Amiad Soto, Guesty

10:20 - 10:40

What we're seeing, why we're building: Travel trends shaping Airbnb today

Humberto Pacheco, Director of Homes Supply for Americas & Luxe, Airbnb

10:45 - 11:05

The industry in motion: Real-time developments, real-world relevance

Vered Raviv-Schwarz, Guesty

We live in dynamic times—facing a new US administration, economic and political uncertainty, and lightning-fast technological advancements. Based on a real-time, Guesty user data, and our on-the-ground team tracking the most urgent issues, we’ll share our findings on the current trends and insights driving the industry. We’ll uncover emerging technologies reshaping the industry, current market trends and guest behaviors across the globe, and hear the voices of STR professionals of all sizes, revealing their challenges and solutions. Leave with actionable insights for differentiation and distribution, enhancing guest experiences, and leveraging emerging technology in the year to come.

11:05 - 11:50

Networking break

11:50 - 12:20

The art of winning owners: How to grow your inventory and stand out

Bonnie Li, Upstay (Moderator) | Caroline Ramos, Host & Keep | Ric Kenworthy, Travli Hospitality Co. | Marianne Heder, PMI

Panelists representing successful property management companies will share proven strategies to attract and retain owners, grow inventory, and differentiate from the competition. From enhancing owner relationships to leveraging data-driven insights, we’ll explore the key tactics that drive trust and long-term partnerships. Learn how to communicate your value, optimize your services, and use technology to streamline operations, ultimately increasing your ability to secure new listings and keep owners loyal. This session will provide the practical tools and insights you need to succeed in a competitive market.

11:50 - 12:20 (Second Stage)

Revenue management and pricing:
10 things to do to grow your revenue

Shay Many, Guesty | Yarin Lerer, Guesty

12:50 - 13:20

M&A masterclass: Maximizing value in today’s market

Jacobie Olin, C2G advisors (Moderator) | Will Creedon, Alloggio | Sean Breuner, Avanstay

As consolidation continues to reshape the industry, understanding current strategies, trends, deal structures, and valuations has never been more critical. Join industry leaders for an in-depth look at the current M&A landscape, exploring practical insights into today’s market dynamics and the crucial steps to make your business more profitable and scalable. Whether you are looking to sell or expand immediately or preparing for the future, you’ll hear success stories and discover proven strategies to optimize operations, financials, and overall business structure to enhance value, and learn how to identify growth opportunities and understand market trends. 

12:50 - 13:20 (Second stage)

Beyond the Books: The Expert’s Guide to Bulletproof Trust Accounting in Guesty

Ella Waldman, Guesty | Rotem Meir, Guesty

Accounting experts will share tricks and tips to level up your accounting knowledge, save you time and better running your business.

13:20 - 14:40

Lunch

14:40 - 15:00

Hotel DNA in STR: How to drive loyalty through brand and guest experience

Chris Stephenson, Vice President, Homes & Villas by Marriott Bonvoy

15:05 - 15:35

Rate expectations: Pricing strategy for revenue stability in an ever-changing world

Shay Many, Guesty (Moderator) | AJ Brooks, AXL House | Daniel Zammata, Pricelabs

Discover how advanced revenue management tools and strategies are transforming traditional pricing techniques into sophisticated revenue optimization systems. This session unveils the powerful synergy between advanced technology and human expertise, showcasing how tools like Pricelabs and Guesty’s PriceOptimizer dynamically adapt to market shifts while being guided by seasoned revenue management professionals. Learn how successful property managers are leveraging this integrated approach to drive revenue growth through intelligent, data-driven pricing decisions that balance occupancy with profitability goals. See how successful PMs are setting new standards in vacation rental pricing optimization and learn how to implement these powerful tools to maximize your portfolio’s potential.

15:40 - 16:20

Scale to success: winning strategies from global enterprise leaders

Robin Clifford, Guesty (Moderator) | Will Creedon, Allogio | Gonçalo Ribeiro, Joivy | Patrick Stewart, Grand Welcome

Don’t miss this rare opportunity to learn from three distinguished enterprise property managers who will share their hard-earned wisdom on scaling successfully. Drawing from diverse markets and experiences, each leader will reveal three powerful takeaways from their journey to enterprise-level success. Whether you’re managing 20 properties or 2,000, these battle-tested insights will help you navigate growth challenges, identify scaling opportunities, and build sustainable systems. Our global panel brings perspectives from different regulatory environments, market conditions, and business models—offering you a comprehensive toolkit for strategic expansion.

16:20 - 16:50

Networking break + snack

16:50 - 17:20

Untapped potential: Maximizing your technology to work for you

Yoav Tourel, Guesty (Moderator) | Dawn Yeskulsky, PMS Pros | Jean-Paul Godfroy, HUSWELL | Jeremy Gall, Breezeway

Discover how to unlock the full potential of your tech stack as our expert panel reveals strategies for leveraging technology to its fullest. Learn how successful operators combine solutions to streamline operations, boost revenue, and enhance the guest experience. You’ll hear real-world examples of how to automate routine tasks, optimize pricing strategies, and improve operational efficiency through smart integration and utilizing overlooked features of common tools. From discovering hidden capabilities within your current systems to understanding how different platforms can work together seamlessly, this session will provide practical insights for property managers seeking to extract maximum value from their technology investments.

16:50 - 17:20 (Second stage)

Guesty-led roundtables # 1

Join our engaging Roundtable Workshop led by Guesty’s Technical Program Management Team for a dynamic and interactive experience. You’ll participate in two focused discussion rounds, each sparked by a compelling case study. These sessions are designed for collaborative learning, offering a unique opportunity to exchange insights, discover new approaches, and leverage cutting-edge tools to enhance your property management business.

17:25 - 17:55

Crafting the guest experience: Practical tips to build trust and drive direct bookings

Travis Wilburn, The 100 Collection (Moderator) | Matt Orley, Red Cottage | Arthur Colker, StayFi | Smitha Achar, Wander

In this actionable session, you’ll discover how to create exceptional guest experiences that naturally convert to direct bookings. Industry experts will reveal proven strategies for building trust throughout the customer journey—from personalized pre-arrival communication to strategic post-stay marketing that keeps guests happy and returning for future visits. You’ll learn which automation tools and technologies the most successful property managers use to scale these efforts without losing the personal touch, and leave with immediately implementable techniques for crafting loyalty programs and targeted campaigns that bypass OTA fees while maintaining strong occupancy rates.

17:55 - 18:00

Closing session

Amiad Soto, Guesty

18:30 - 21:00

Dinner Extravaganza

Join us for an unforgettable evening of delicious cuisine at Ex Convento de San Hipólito in the historic center of CDMX.

9:00 - 10:00

Registration & light breakfast

Register and fuel up for a thrilling day of insights, knowledge, networking and fun.

10:00 - 10:10

Welcome to day 2

Vered Raviv-Schwarz, Guesty

10:10 - 10:30

Fireside Chat with Booking.com and Guesty
Unifying Hospitality Tech

Eddy Veldhuizen, Senior Director Connectivity Partnerships & Travel Technology Ecosystems, Booking.com | Yotam Aronovitz, Senior Director of Business Development, Guesty

Join us as we’ll explore how to avoid fragmented standards, embrace a multichannel approach, and make technology seamless, scalable, and ready for the future. 

10:35 - 10:55

Sync or sink: Why connectivity is vital for your tech stack

Meghan Connor, Guesty (Moderator) | JJ King, Beachside VR | Simon Seroussi, SuiteOp

Join us for an insightful fireside chat with Simon Seroussi from SuiteOp and JJ King from Beachside Rentals as they explore the critical role of technology connectivity in vacation rental success. In this candid conversation, we’ll dive into the real challenges of managing multiple platforms, the transformative power of seamless integration between PMS and third-party tools, and what property managers actually need from their tech stack. You’ll hear authentic stories from the field about what works, what doesn’t, and how poor connectivity costs businesses while proper integration drives competitive advantage. Whether you’re struggling with data silos or looking to optimize your current setup, this session delivers actionable insights from industry practitioners who’ve navigated these challenges firsthand.

10:55 - 11:40

Networking break + snack

11:40 - 12:00

Machine earning: 10 actionable AI tactics driving STR profits now

Robin Clifford, Guesty (Moderator) | Njal Eliasson, DigiHome | Francois Gouelo, EnsoConnect

Cut through the AI hype and discover tangible applications delivering measurable results for short-term rental management businesses today. In this practical session, AI experts will demonstrate proven tools and implementations across crucial operational areas that capitalize on machine learning to enhance productivity and operational quality. Through real-world examples and detailed explanations you’ll learn exactly how to implement these accessible tools for immediate ROI, regardless of your technical expertise. Leave with a clear roadmap for incorporating AI solutions that streamline operations, enhance guest experiences, and directly impact your bottom line without requiring advanced technical knowledge.

12:05 - 12:35

The fish that ate the whale: Casago's story of success against all odds

Steve Schwab, Casago | David Angotti, Guesty

This exclusive, fireside chat offers a rare, behind-the-scenes the incredible journeys of two successful short-term rental entrepreneurs —from their early beginnings to extraordinary success. They’ll share the highs and lows of their growth stories, including the key lessons learned, the pivotal moments that shaped the path ahead, and the strategies that helped them scale. Whether you’re an aspiring entrepreneur or a seasoned industry professional, you’ll walk away with actionable insights, fresh perspectives, and a deeper understanding of what it really takes to succeed in the fast-paced world of short-term rental property management.

12:05 - 12:35 (Second stage)

The road ahead: Regulation & growth in Mexico's STR market (Spanish)

Erich Cisneros Hegewisch, Airbnb | Manuel Lozano, APAR & Expo RV | Xavier Cardenas, Wellcome | Rodolfo "Rudy" Sáenz de Ugarte, Brickon

At a time of evolution for short-term rentals in Mexico, this crucial session brings together local experts to explore the changing regulatory landscape and its impact on our sector. Industry leaders will share their experiences navigating shifting policies while building positive relationships with local communities. Discover how property managers are collaborating with local businesses, preserving neighborhood culture, and contributing to sustainable economic development. Hear success stories and practical strategies for turning challenges into opportunities. Learn how your business can thrive while positively contributing to Mexico’s tourism ecosystem, creating a model that benefits both visitors and local residents.

12:35 - 14:05

Lunch

14:05 - 14:35

Maximizing revenue and reducing risk through diversification and emerging markets

Taylor Murphy, Guesty (Moderator) | Dunniela Kaufman, Sojourn | Jason Anastasinis, TravelStaytion, Phil Cooper, Ohana

The world of short-term rentals is dynamic to the extreme and highly sensitive to regulatory changes, as well as global economic, geopolitical, climate, and health trends. Savvy property managers and vacation rental owners understand the importance of diversifying their portfolios to mitigate risks and maximize returns. In this session, we will explore proven strategies to boost profitability by diversifying revenue streams (mid-term rentals, corporate housing, unique stays) and leveraging niche markets. We’ll delve into emerging markets, the costs of expansion, and how savvy property managers can maintain resilience and stay one step ahead of a continually changing landscape.

14:40 - 15:10

Right-sizing your portfolio: The art of strategic expansion

Jonah Mandel, Guesty | Eduardo Mandri, Angel Host | Benjamin Earley, HOLT | Brandy Canaley, Good Morning Hospitality

Join this illuminating conversation with leaders from global PM brands sharing their real-world experiences with scaling and revealing why the ‘grow at all costs’ mentality isn’t always the path to profitability. Hear honest accounts of transitioning from regional players to international enterprises, including the cultural, regulatory and logistical challenges, and the technological solutions that enabled expansion. Explore key metrics that signal when to grow (and when to slow), strategies for scaling without sacrificing quality, common pitfalls of rapid expansion, and the hidden costs of managing too many properties. Through honest discussion and practical examples, you’ll gain insights into determining the right growth strategy for your business.

14:40 - 15:10 (Second Stage)

Guesty-led roundtables # 2

Join our engaging Roundtable Workshop led by Guesty’s Technical Program Management Team for a dynamic and interactive experience. You’ll participate in two focused discussion rounds, each sparked by a compelling case study. These sessions are designed for collaborative learning, offering a unique opportunity to exchange insights, discover new approaches, and leverage cutting-edge tools to enhance your property management business.

15:15 - 15:35

Insight to impact: Win the modern guest

Cassian Silins, Senior Director, Lodging Connectivity Account Management, Vrbo

15:35 - 16:20

Networking break

16:20 - 16:50

No finish line: Lessons in grit, growth, and getting back up

David Angotti, Guesty

16:55 - 17:55

Guesty Product Roadmap

17:55 - 18:00

Closing remarks

Amiad Soto, Guesty

8:30pm - 1:30am

After Party

Wrap up GuestyVal in style overlooking the CDMX city lights, at Toldeo Rooftop, with refreshing cocktails and tasty bites.

*Agenda is subject to change

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