• Wednesday

    September 10

  • Thursday

    September 11

  • Friday

    September 12

16:00 - 16:15

Badge Pick-up & Registration

Swing by Auditorio BB before the Welcome Reception to pick up your badge and complete registration. Shuttles to the reception venue will depart promptly at 4:15 PM from Auditorio BB. Don’t miss your ride!

16:15 - 16:45

Shuttles Depart

Shuttles to the Welcome Reception venue will depart promptly from Auditorio BB. Don’t miss your ride!

17:00 - 19:30

Welcome Reception

Join us as we kick off Guesty Val Mexico-style at Hacienda San Juan for our opening fiesta with authentic cuisine and festive vibes, proudly sponsored by Capital One Travel.

Roundtrip buses will be provided for all attendees to and from Auditorio BB.

Hacienda San Juan
Avenida Reforma 3
San Juan Totoltepec, Naucalpan Eso. Mex.

9:00 - 10:00

Registration & light breakfast

Register and fuel up for a thrilling day of insights, knowledge, networking and fun.

10:00 - 10:20

Welcome Session

Amiad Soto, Guesty

10:20 - 10:40

What we're seeing, why we're building: Travel trends shaping Airbnb today

Humberto Pacheco, Director of Homes Supply for Americas & Luxe, Airbnb

10:45 - 11:05

The industry in motion: Real-time developments, real-world relevance

Vered Raviv-Schwarz, Guesty

We live in dynamic times—facing a new US administration, economic and political uncertainty, and lightning-fast technological advancements. Based on a real-time, Guesty user data, and our on-the-ground team tracking the most urgent issues, we’ll share our findings on the current trends and insights driving the industry. We’ll uncover emerging technologies reshaping the industry, current market trends and guest behaviors across the globe, and hear the voices of STR professionals of all sizes, revealing their challenges and solutions. Leave with actionable insights for differentiation and distribution, enhancing guest experiences, and leveraging emerging technology in the year to come.

11:05 - 11:50

Networking break

11:50 - 12:20

The art of winning owners: How to grow your inventory and stand out

Bonnie Li, Upstay (Moderator) | Caroline Ramos, Host & Keep | Ric Kenworthy, Travli Hospitality Co. | Marianne Heder, PMI

Panelists representing successful property management companies will share proven strategies to attract and retain owners, grow inventory, and differentiate from the competition. From enhancing owner relationships to leveraging data-driven insights, we’ll explore the key tactics that drive trust and long-term partnerships. Learn how to communicate your value, optimize your services, and use technology to streamline operations, ultimately increasing your ability to secure new listings and keep owners loyal. This session will provide the practical tools and insights you need to succeed in a competitive market.

11:50 - 12:20 (Breakout stage)

The unfair advantage:
Your framework for unstoppable growth

Yarin Lerer, Guesty

Discover proven tactics to unlock hidden revenue and stay ahead of the curve. don’t be the one catching up while others are already growing smarter.

12:25 - 12:45

Data Is the New Loyalty: How to Capture, Segment, and Scale Guest and Prospective Guest Relationships

Kate Cox, Guesty | Michelle Marquis, The Marquis Effect | Marianne Heder, PMI | Brandy Canaley, Good Morning Hospitality

In a competitive hospitality market, loyalty is no longer driven by points programs or discounts. It is built on brand trust, personal communication, and data that delivers meaningful guest experiences at every stage of the journey. In this session, Guesty CMO Kate Cox will moderate a conversation with Michelle Marquis from Guesty & The Marquis Effect, Marianne Heder from PMI and Brandy Canaley from Good Morning Hospitality. Together they will explore how operators can use brand, data, and technology to create guest relationships that last, scale communication without losing authenticity, and build a reputation that drives growth in every market.

12:50 - 13:20

M&A masterclass: Maximizing value in today’s market

Jacobie Olin, C2G advisors (Moderator) | Will Creedon, Alloggio | Sean Breuner, Avanstay

As consolidation continues to reshape the industry, understanding current strategies, trends, deal structures, and valuations has never been more critical. Join industry leaders for an in-depth look at the current M&A landscape, exploring practical insights into today’s market dynamics and the crucial steps to make your business more profitable and scalable. Whether you are looking to sell or expand immediately or preparing for the future, you’ll hear success stories and discover proven strategies to optimize operations, financials, and overall business structure to enhance value, and learn how to identify growth opportunities and understand market trends. 

12:50 - 13:20 (Breakout stage)

Beyond the Books: The Expert’s Guide to Bulletproof Trust Accounting in Guesty

Ella Waldman, Guesty | Rotem Meir, Guesty

Accounting experts will share tricks and tips to level up your accounting knowledge, save you time and better running your business.

13:20 - 14:40

Lunch

14:40 - 15:00

Hotel DNA in STR: How to drive loyalty through brand and guest experience

Chris Stephenson, Vice President, Homes & Villas by Marriott Bonvoy

15:05 - 15:35

Rate expectations: Pricing strategy for revenue stability in an ever-changing world

Shay Many, Guesty (Moderator) | AJ Brooks, AXL House | Daniel Zammata, Pricelabs, Sean Rakidzich, Million Dollar Renter

Discover how advanced revenue management tools and strategies are transforming traditional pricing techniques into sophisticated revenue optimization systems. This session unveils the powerful synergy between advanced technology and human expertise, showcasing how tools like Pricelabs and Guesty’s PriceOptimizer dynamically adapt to market shifts while being guided by seasoned revenue management professionals. Learn how successful property managers are leveraging this integrated approach to drive revenue growth through intelligent, data-driven pricing decisions that balance occupancy with profitability goals. See how successful PMs are setting new standards in vacation rental pricing optimization and learn how to implement these powerful tools to maximize your portfolio’s potential.

15:05 - 15:35 (Breakout stage)

From visibility to profitability: Unlocking the full potential of multi-channel distribution - Option 1

TPM team

Join our engaging Roundtable Workshop led by Guesty’s Technical Program Management Team for a dynamic and interactive experience. You’ll participate in two focused discussion rounds, each sparked by a compelling case study. These sessions are designed for collaborative learning, offering a unique opportunity to exchange insights, discover new approaches, and leverage cutting-edge tools to enhance your property management business.

15:40 - 16:20

Scale to success: winning strategies from global enterprise leaders

Robin Clifford, Guesty (Moderator) | Will Creedon, Alloggio | Gonçalo Ribeiro, Joivy | Kamil Krzyzanowski, Renters.pl

Don’t miss this rare opportunity to learn from three distinguished enterprise property managers who will share their hard-earned wisdom on scaling successfully. Drawing from diverse markets and experiences, each leader will reveal three powerful takeaways from their journey to enterprise-level success. Whether you’re managing 20 properties or 2,000, these battle-tested insights will help you navigate growth challenges, identify scaling opportunities, and build sustainable systems. Our global panel brings perspectives from different regulatory environments, market conditions, and business models—offering you a comprehensive toolkit for strategic expansion.

16:20 - 16:50

Networking break + snack

16:50 - 17:20

Untapped potential: Maximizing your technology to work for you

Yoav Tourel, Guesty (Moderator) | Dawn Yeskulsky, PMS Pros | Jean-Paul Godfroy, HUSWELL | Jeremy Gall, Breezeway

Discover how to unlock the full potential of your tech stack as our expert panel reveals strategies for leveraging technology to its fullest. Learn how successful operators combine solutions to streamline operations, boost revenue, and enhance the guest experience. You’ll hear real-world examples of how to automate routine tasks, optimize pricing strategies, and improve operational efficiency through smart integration and utilizing overlooked features of common tools. From discovering hidden capabilities within your current systems to understanding how different platforms can work together seamlessly, this session will provide practical insights for property managers seeking to extract maximum value from their technology investments.

16:50 - 17:20 (Breakout Stage)

Mastering the guest journey: Tech solutions at every stage - Option 1

Join fellow GuestyVal sponsors in a dynamic, Shark Tank-style session focused on the short-term rental customer journey. This engaging event features fast-paced 4-minute pitches from each sponsor—Beyond, EnsoConnect, Guesty, LG Electronics, Hopper, Turno, and WhimStay—highlighting how their solutions tackle real challenges throughout the booking cycle, from boosting direct bookings and optimizing pricing to automating communication and elevating the guest experience. To accommodate attendees’ schedules, the agenda offers two identical sessions, one on the first day and another on the second, allowing property managers to choose the date that best suits them to connect with sponsors and discover their unique value.

17:25 - 17:55

Direct booking mastery: Building guest loyalty through exceptional experiences

Travis Wilburn, The 100 Collection (Moderator) | Matt Orley, Red Cottage | Arthur Colker, StayFi | Smitha Achar, Wander

In this actionable session, you’ll discover how to create exceptional guest experiences that naturally convert to direct bookings. Industry experts will reveal proven strategies for building trust throughout the customer journey—from personalized pre-arrival communication to strategic post-stay marketing that keeps guests happy and returning for future visits. You’ll learn which automation tools and technologies the most successful property managers use to scale these efforts without losing the personal touch, and leave with immediately implementable techniques for crafting loyalty programs and targeted campaigns that bypass OTA fees while maintaining strong occupancy rates.

17:55 - 18:00

Closing session

Vered Raviv-Schwarz, Guesty

18:30 - 21:00

Dinner Extravaganza

Join us for an unforgettable evening of exquisite cuisine at the breathtaking Ex Convento de San Hipólito in the historic heart of CDMX. After a full day of learning, unwind with a 4-course meal and the company of fellow industry peers.

Shuttle buses will depart from Auditorio BB at 6:30 PM to the venue.
Please note: return transportation will not be provided.

Ex Convento de San Hipolito
Av. Hidalgo 107, Centro Histórico de la Coad. de México
Guerrero, Cuauhtémoc, 06300 Ciudad de México,
CDMX, Mexico

9:00 - 10:00

Registration & light breakfast

Register and fuel up for a thrilling day of insights, knowledge, networking and fun.

10:00 - 10:10

Welcome to day 2

Vered Raviv-Schwarz, Guesty

Guesty’s President & COO, Vered Raviv-Schwarz, will start off the day with some motivational remarks.

10:10 - 10:30

Fireside Chat with Booking.com and Guesty
Unifying Hospitality Tech

Eddy Veldhuizen, Senior Director Connectivity Partnerships & Travel Technology Ecosystems, Booking.com | Yotam Aronovitz, Senior Director of Business Development, Guesty

Join us as we’ll explore how to avoid fragmented standards, embrace a multichannel approach, and make technology seamless, scalable, and ready for the future. 

10:35 - 10:55

Sync or sink: Why connectivity is vital for your tech stack

Meghan Connor, Guesty (Moderator) | JJ King, Beachside VR | Simon Seroussi, SuiteOp

Join us for an insightful fireside chat with Simon Seroussi from SuiteOp and JJ King from Beachside Rentals as they explore the critical role of technology connectivity in vacation rental success. In this candid conversation, we’ll dive into the real challenges of managing multiple platforms, the transformative power of seamless integration between PMS and third-party tools, and what property managers actually need from their tech stack. You’ll hear authentic stories from the field about what works, what doesn’t, and how poor connectivity costs businesses while proper integration drives competitive advantage. Whether you’re struggling with data silos or looking to optimize your current setup, this session delivers actionable insights from industry practitioners who’ve navigated these challenges firsthand.

10:55 - 11:40

Networking break + snack

11:40 - 12:00

Machine earning: 10 actionable AI tactics driving STR profits now

Robin Clifford, Guesty (Moderator) | Njal Eliasson, DigiHome | Francois Gouelo, EnsoConnect

Cut through the AI hype and discover tangible applications delivering measurable results for short-term rental management businesses today. In this practical session, AI experts will demonstrate proven tools and implementations across crucial operational areas that capitalize on machine learning to enhance productivity and operational quality. Through real-world examples and detailed explanations you’ll learn exactly how to implement these accessible tools for immediate ROI, regardless of your technical expertise. Leave with a clear roadmap for incorporating AI solutions that streamline operations, enhance guest experiences, and directly impact your bottom line without requiring advanced technical knowledge.

12:05 - 12:35

No finish line: Lessons in grit, growth, and getting back up

David Angotti, Guesty

In the world of short-term rentals, the journey is rarely straightforward. It is more like an ultra-marathon through unpredictable terrain, where the environment shifts without warning, the rules evolve constantly, and even the most prepared runners find themselves tested in ways they never imagined. Whether you are building for the first time or rebuilding after a fall, the work is equally demanding and the lessons equally hard-earned.

In this session, David Angotti offers a candid and personal look at the real cycles of entrepreneurship. From launching and exiting one of the most successful regional STR platforms in the U.S., to stepping into the technology side of hospitality, and now partnering with Guesty and Casago to help operators scale smarter, David’s path reflects both the momentum and the moments that require complete recalibration. In this inspiring and visual keynote, David will share unthinkable stories from seven separate 100 mile races in harsh conditions. The storytelling will be entertaining, but more importantly actionable lessons that can apply to each of your businesses. Hitting the wall doesn’t just happen 82 miles into a race… It happens to property managers everyday.

This is not just a story of growth. It is a grounded, strategic conversation about how to keep building with clarity, humility, and endurance. Because in short-term rentals, lasting success comes not from reaching the finish line, but from choosing to stay in the race.

12:05 - 12:35 (Breakout stage)

The road ahead: Regulation & growth in Mexico's STR market (Spanish)

Isabel Duran Guesty | Erich Cisneros Hegewisch, Airbnb | Manuel Lozano, APAR & Expo RV | Xavier Cardenas, Wellcome | Rodolfo "Rudy" Sáenz de Ugarte, Brickon

At a time of evolution for short-term rentals in Mexico, this crucial session brings together local experts to explore the changing regulatory landscape and its impact on our sector. Industry leaders will share their experiences navigating shifting policies while building positive relationships with local communities. Discover how property managers are collaborating with local businesses, preserving neighborhood culture, and contributing to sustainable economic development. Hear success stories and practical strategies for turning challenges into opportunities. Learn how your business can thrive while positively contributing to Mexico’s tourism ecosystem, creating a model that benefits both visitors and local residents.

12:35 - 14:05

Lunch

14:05 - 14:35

Maximizing revenue and reducing risk through diversification and emerging markets

Taylor Murphy, Guesty (Moderator) | Dunniela Kaufman, Sojourn | Jason Anastasinis, TravelStaytion, Phil Cooper, Ohana

The world of short-term rentals is dynamic to the extreme and highly sensitive to regulatory changes, as well as global economic, geopolitical, climate, and health trends. Savvy property managers and vacation rental owners understand the importance of diversifying their portfolios to mitigate risks and maximize returns. In this session, we will explore proven strategies to boost profitability by diversifying revenue streams (mid-term rentals, corporate housing, unique stays) and leveraging niche markets. We’ll delve into emerging markets, the costs of expansion, and how savvy property managers can maintain resilience and stay one step ahead of a continually changing landscape.

14:05 - 14:35

Mastering the guest journey: Tech solutions at every stage - Option 2

Join fellow GuestyVal sponsors for a dynamic, Shark Tank-style session designed to explore the short-term rental customer journey. This two-day session will feature fast-paced, 4-minute pitches from each sponsor—Beyond, EnsoConnect, Guesty, LG Electronics, Hopper, Turno, and WhimStay—showcasing how their solutions address key challenges throughout the booking cycle. From boosting direct bookings and optimizing pricing to streamlining check-ins and elevating the guest experience, this is your opportunity to highlight your unique value and connect with property managers in a memorable way.

The agenda is split into two parts, with sessions on both the first and second days, ensuring all sponsors have the chance to spotlight their unique contributions.

14:40 - 15:10

Right-sizing your portfolio: The art of strategic expansion

Kailen Wilkerson, Guesty | Eduardo Mandri, Angel Host | Brandy Canaley, Good Morning Hospitality

Join this illuminating conversation with leaders from global PM brands sharing their real-world experiences with scaling and revealing why the ‘grow at all costs’ mentality isn’t always the path to profitability. Hear honest accounts of transitioning from regional players to international enterprises, including the cultural, regulatory and logistical challenges, and the technological solutions that enabled expansion. Explore key metrics that signal when to grow (and when to slow), strategies for scaling without sacrificing quality, common pitfalls of rapid expansion, and the hidden costs of managing too many properties. Through honest discussion and practical examples, you’ll gain insights into determining the right growth strategy for your business.

14:40 - 15:10 (Breakout stage)

From visibility to profitability: Unlocking the full potential of multi-channel distribution - Option 2

TPM team

Join our engaging Roundtable Workshop led by Guesty’s Technical Program Management Team for a dynamic and interactive experience. You’ll participate in two focused discussion rounds, each sparked by a compelling case study. These sessions are designed for collaborative learning, offering a unique opportunity to exchange insights, discover new approaches, and leverage cutting-edge tools to enhance your property management business.

15:15 - 15:35

Insight to impact: Win the modern guest

Cassian Silins, Senior Director, Lodging Connectivity Account Management, Vrbo

15:35 - 16:20

Networking break

16:20 - 16:50

From Startup to Scale: The Guesty Story

David Angotti, Guesty | Amiad Soto, Guesty

Join Chief Evangelist David Angotti together with Guesty CEO Amiad Soto for a candid conversation about the company’s roots, its evolution, and its vision for the future of hospitality. Together, they’ll explore how Guesty grew from a bold idea into a global leader and what’s next as the industry continues to transform.

16:55 - 17:55

Guesty Product Roadmap

Anat Amir and Product team

17:55 - 18:00

Closing remarks

Amiad Soto, Guesty

20:30 - 23:00

After Party

There ain’t no party like a Guesty party! Wrap up GuestyVal in style overlooking the CDMX city lights, at Toldeo Rooftop, with refreshing cocktails, dancing, and tasty bites.

*Agenda is subject to change

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